Early intervention requirements for certain Clear signage can be important in this setting because customers often interact with ATMs alone, including when bank branches are otherwise closed, without an opportunity to ask clarifying questions or for a bank representative to ensure that customers fully understand disclosures. the current document as it appeared on Public Inspection on 02/18/2013. conferences and events. Are FDIC-insured institutions currently displaying a digital representation of the FDIC sign or logo on PDF Help. The FDIC should clarify application of the proposed rules to bank communications with respect to non-deposit and hybrid products. To the extent these pages can be considered advertisements, the inclusion of the digital sign on these pages would make clear that the IDI is insured by the FDIC, making use of the official advertising statement unnecessary under proposed 328.6(d)(10). The FDIC does not have direct data on the number of non-bank entities that would be subject to part 328. Either that or you are describing an open-end credit with a declining available balance based on some amortization schedule. Legal Division: James Watts, Counsel, 202-898-6678, Small Business Loan Requirements in North Carolina In addition, section 18(a)(4) of the FDI Act prohibits any person from misusing the name or logo of the FDIC or from engaging in false advertising or making knowing misrepresentations about deposit insurance. If an IDI's automated teller machine or like device receives deposits for an insured depository institution and offers access to non-deposit products, the machine must clearly, continuously, and conspicuously display electronic disclosures indicating that such non-deposit products: are not insured by the FDIC; are not deposits; and may lose value. www.fdic.gov.. FDIC-Associated Images Follow the instructions for submitting comments on the agency website. As discussed above, the proposed digital sign is intended to quickly and visually convey to consumers that they are dealing directly with an IDI rather than a non-bank entity. [33] (ii) Has been advised by the FDIC in an advisory letter, as provided in 328.106(a), or has been advised by another governmental or regulatory authority, including, but not limited to, another Federal banking agency, the Federal Trade Commission, the Bureau of Consumer Financial Protection, the U.S. Department of Justice, or a state bank supervisor, that such representations are false or misleading; and. Among other things, part 328 currently prohibits any person from representing or implying that any Uninsured Financial Product is insured or guaranteed by the FDIC. The FDIC recognizes that requiring a physical sign may lead to formatting issues, maintenance costs, and difficulty in updating devices when signage requirements change. IDIs that do not offer non-deposit products through traditional or non-traditional branches would not be impacted by this part of the proposal. 40. WebThe final rule will take effect 30 days after publication in the Federal Register . See generally,12 CFR part 328. DIF - Depositors Insurance Fund - FAQs Is there any difference in a flyer/brochure vs. a sign or billboard? Nothing in this section shall be construed to limit the FDIC's authority to address violations of this part, the FDIC's authority to interpret the rules in this part, or any other authority the FDIC has pursuant to any other laws or regulations. The agency must defend against attempts to lure depositors into uninsured products by entities that unlawfully invoke that trust. The FDIC expects that a digital sign would prominently bear the name of the FDIC and the statement that insured deposits are backed by the full faith and credit of the U.S. Government. Pros & Cons. Rules for Qualifying. FDICconnect : Secure Welcome Except as provided in paragraph (d) of this section, each insured depository institution shall include the official advertising statement prescribed in paragraph (b) of this section in all advertisements that either promote deposit products and services or promote non-specific banking products and services offered by the institution. Such notification would provide an initial, prominent display of the non-deposit signage to alert consumers that they are dealing with non-deposit products that are not subject to FDIC-insurance. Summary of Estimated Annual Burden Electronic signs have become increasingly common in retail environments, and the proposed rule includes a provision expressly permitting the use of electronic media to display required signs. The FDIC assumes that larger banks are more likely to have more complex digital operations or offer both deposit and non-deposit products through their digital deposit-taking operations. collection of financial education materials, data tools,
Do we need the FDIC logo? | Bankers Online Proposed 328.4 and 328.5 would impose PRA third-party disclosure burden governing signs for ATMs as well as digital deposit-taking channels. Similarly, a non-bank's use of FDIC-Associated Terms in statements suggesting that the non-bank is insured by the FDIC would constitute a misrepresentation.[29]. As marketers, were always trying to create efficiency and simplicity, especially in regards to compliance, says Jill Bush, second VP for marketing at MidWestOne Bank. Dont use too many images with devices and hands. eCFR :: 12 CFR Part 328 -- Advertisement of Membership, The FDIC assumes each covered non-bank entity, on average, would spend approximately two and one-half hours in the first year to implement these procedures and approximately one hour in each subsequent year to revise and maintain ongoing compliance. Under the proposed rule, if insured deposits are usually and normally received in areas of the premises other than teller windows or stations, the IDI would be required to display the official sign in one or more locations in a size large enough to be legible anywhere in those areas. 71 FR 66098 (Nov. 13, 2006). Providing NMLS ID Recently, marketing came up with CU logo shirts stating "Ask us about the _____ loan." This non-deposit sign requirement is intended to be generally consistent with practices described in the longstanding interagency guidance on the retail sale consumers interact with deposits and non-deposit products through the same digital channels? In accordance with the requirements of the Paperwork Reduction Act of 1995 (PRA) (44 U.S.C. Get fee-free overdraft. Similarly, several commenters requested clarity on how teller window sign requirements apply to digital banking channels and revisions to the definition of Remote Service Facility to incorporate digital and mobile banking. o). The ATM or like device would be required to clearly, continuously, and conspicuously display electronic disclosures indicating that non-deposit products: are not insured by the FDIC; are not deposits; and may lose value. 7. Would a different format (grouping and order of sections, use of headings, paragraphing) make the regulation easier to understand. Weband the FDIC should ensure all viable options are clearly included under this definition. The Name & Location Search allows you to find FDIC-insured banks and branches from today, to last year, and all the way back to 1934. Banks are prohibited from using the FDICs official advertising statement, which states that the institution is a member of the FDIC, for advertisements related solely to non-deposit products or hybrid The FDIC believes the hourly burden for these activities can be categorized into two distinct ICs covering (1) implementation burdens incurred in the first year in which the policies and procedures are implemented and (2) ongoing burden incurred every subsequent year to maintain compliance. This section governs signage for digital deposit-taking channels, including insured depository institutions' websites and web-based or mobile applications that offer the ability to make deposits electronically and access to deposits at insured depository institutions. 12 CFR 328.2(a)(1)(ii). [FR Doc. In many instances, IDIs offer both deposits and non-deposit products to consumers. While every effort has been made to ensure that If so, are there ways to address those challenges while still displaying clear signage on deposit insurance coverage for consumers? 3. This approach gives non-banks that wish to make statements regarding deposit insurance coverage some flexibility in how they communicate the required information. It offers a much higher rate on its High-Yield Money Market account than Citizens Banks rates. FDIC Logo Scope. The SBA defines a small banking organization as having $750 million or less in assets, where an organization's assets are determined by averaging the assets reported on its four quarterly financial statements for the preceding year. See 13 CFR 121.201 (as amended by 87 FR 18627, effective May 2, 2022). This burden is associated with the display of signage for deposit and non-deposit products. Don't forget that you can always use the "Member FDIC" advertising statement instead of the FDIC logo on marketing materials. This is a strange question. If you are using public inspection listings for legal research, you being your community bank in Pinehurst means offering a variety of services that meet the needs of individual community members. FDIC The first is the FDIC's official sign, which is currently displayed at IDIs' principal place of business and branches. corresponding official PDF file on govinfo.gov. Start Printed Page 78026 As used in this document, the term consumer means any current or potential depositor, including natural persons, organizations, corporate entities, and governmental bodies.