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The Yuengling company also owns Strait Music, an independent music label founded by Dick Yuengling in the late 1950s. POTTSVILLE, Pa., June 8, 2021 /PRNewswire/ -- D.G. Yuengling & Son has formed a joint venture. The name Stella Artois was created in 1708 when Sebastian Artois became head brewer at the Artois brewery. In the case of Yuengling and Molson Coors, its unclear if the two companies would ever look to merge. Yuengling & Son, Inc. and Molson Coors Beverage Co. (TAP, TPX.TO) on Tuesday launched a long-term brewing partnership, which will bring Yuengling's beer to. The rollout into new states is described as measured and methodical, suggesting that Yuengling Traditional Lager wont just appear in a bunch of new states overnight. Although operated by the Yuengling family, it is operated by David Yuengling, a cousin of Dick Yuengling and a descendant of David Gottlieb Jngling. Just last week, it, full-flavored seltzer with added probiotics and a, While the push into other areas is a sound move for growth as consumers move away from classic beers to spirits, craft brews,Mexican imports and other ready-to-drink beverages, beer remains at the core of what it does and what is is known for. About D.G. This includes Richard L. Dick Yuengling, Jr. , the current owner and president, his four daughtersSheryl Yuengling, Wendy Yuengling, Debbie Yuengling-Machemer and Jen Yuengling, who all serve as officers and board members. Dating back to 1829, Yuengling is Americas oldest brewery and is still owned and operated by the sixth and seventh generations of their founding family. In addition to the brands inside AB InBevs portfolio, other brands, such as Hoegaarden, craft beers, and non-alcoholic beers also bear the Budweiser label. In an interview, Yuengling vice president of operations and sixth generation family member Jennifer Yuengling stressed that the company would remain fiercely independent, family-owned and operated, and that the JV with Molson Coors is designed to give thirsty consumers in the western half of the country an opportunity to purchase Yuengling products without having to smuggle it across state lines.. Yuengling partners with Molson Coors to expand beer nationwide This fifth generation owner is in the Pottsville facilities daily. To learn more about Molson Coors Beverage Company, visitmolsoncoors.com,MolsonCoorsOurImprint.comor on Twitter through@MolsonCoors. [29], In February 2014, Yuengling Ice Cream returned to the market after a nearly 30-year absence. Americas oldest beer brand is Yuengling, which has been continuously brewed since 1829. Yuengling & Son, Inc. Fans can expect the same Yuengling recipes and great taste they have come to love for more than 190 years.. We are excited to launch this brewing partnership with the team at Molson Coors. The Yuengling family will work closely with the iconic Coors and Molson brewing families, and the Molson Coors Beverage Company, to brew Yuengling products and expand their geographic footprint as an extension of America's Oldest Brewery. Can the trade organization possibly consider beer brewed in Molson Coor facilities as craft, even with the most generous interpretation of the definition? The formal announcement will be made at a press conference today at 10:00 a.m., EDT. Media interested in participating can RSVP here. That is a big boon for a Molson Coors beer distributor in the Midwest who might not have as much share as an Anheuser-Busch wholesaler, Schuhmacher said. Currently, all aspects of the brewery are overseen by president and CEO, Dick Yuengling. It is the oldest operating brewery in the United States and is still controlled by the Yuengling family, making it the oldest family-owned brewery in the country, as well. ", Michael Rubinkam. Today, three storied brewing families and their collective 18 generations of brewing excellence, have come together with one goal for the future a future focused on growth. It is the largest volume selling beer in China, selling 1.96 billion liters and accounting for 10. Yuengling & Son. Under that arrangement, however, A-B owns a minority stake in CBA. The brands owned by AB InBev and marketed under the Budweiser family of beers include Budweiser, Bud Light, Stella Artois, Michelob Ultra, Busch, Labatt, Natural Light, Rolling Rock, Landshark, Shock Top, and more. Yuengling & Son to start brewing and selling Yuengling beer beyond the East Coast, as both companies search for growth amid . It was acquired by Molson Coors Brewing Company in a merger with the Adolph Coors Company in a $3 billion deal. Yuengling & Son as a craft brewer via the embattled Brewers Association definition of that term has always been a complicated subject, but today it only becomes that much more complicated. The oldest beer still being brewed is a beer known as Weihenstephaners Vitus. [4], Yuengling is an Anglicized version of Jngling, its founder's surname and the German term for a "young person or youngster. US Brands By Peter Frost, 15 September, 2020 Molson Coors Beverage Company and D.G. [5] During the Prohibition era, Yuengling survived by producing "near beers" (beverages with a 0.5% alcohol content) called "Yuengling Special", "Yuengling Por-Tor", and "Yuengling Juvo". Since embarking on a sweeping restructuring and revitalization plan late last year, the company has made several noteworthy moves, including taking, Terrapins new tripel is made with honey from ballpark bees, Vizzys Orange Cream Pop is a summer sensation, As wildfires rage, Coors Banquet renews firefighter support program. In addition to Yuengling beer, the company also owns Golden Pilsner and Yuengling Flight by Genesee Brewing Company. Yuengling & Son Brewing Co., the Pottsville-based beer behemoth, has set its sights on becoming a national brand by forging a partnership with industry giant Molson Coors. | 2 p.m. ) which makes the Kona, Widmer, and Redhook beers, among others has for years accessed brewing capacity and distributor relationships as part of a commercial partnership with Anheuser-Busch InBev. The thing that set this merger aside from so many others was that the two companies had a very similar history and shared similar core values. Molson Coors Beverage Company and D.G. [3] In 2015, Yuengling produced about 2.9 million barrels, operating two Pennsylvania facilities and a brewery in Tampa, Florida. The company produces over 2 million barrels annually and is distributed in over 20 states throughout the United States. Yuengling & Son Inc. Yuengling, a staple at regional bars, generated controversy during the 2016 election cycle after owner Dick Yuengling endorsed Donald Trump for president. is quenching a rise in thirst for hydration drinks, American Beverage names veteran insider as new CEO, Amcor, Oreo maker team on advanced recycling for plastic packaging, How AI Can Make an Immediate Impact in Existing Warehouses, Inside the growing demand for food sustainability, How Protein From Fermentation Is Good for People, Producers and the Planet, How Hagen-Dazs met its $1.5M commitment to underrepresented creators, Beef producers price-fixing suit dismissed, How Coke is using AI to make ads with artists through its Real Magic Creative Academy, Unlocking Lower Funnel Results with Influencer Marketing. POTTSVILLE, Pa., Sept. 15, 2020 /PRNewswire/ --D.G. Of course, since ensuring the company remains independent and family-owned is of paramount importance, the number of options available for expansion is slightly limited. ET, bulking up its nonalcoholic beverage offerings. The lack of distribution throughout Texas makes it difficult for Yuengling to be sold in the state. This is a huge growth opportunity for Yuengling, its a huge growth opportunity for Molson Coors, and were going to make a whole lot of Yuengling fans out west really happy, saidGavin Hattersley, President and CEO of Molson Coors Beverage Company. It is the oldest operating brewing company in the United States and is owned and operated by the Yuengling family. The deal also included sales and distribution agreements with Heineken, including Heineken, Red Stripe, Dos Equis and Tecate brands, as well as La Trappe, Negra Modelo, Certainty, and other brands. To help meet growing demand for its beers along the East Coast and beyond, Yuengling would go on to add a brewery in Tampa in 1999 and a second production brewery in Mill Creek, Pa., which is near its home in Pottsville. D.G. Enjoy Responsibly. It was founded in 1829 in Pottsville, Pennsylvania by David G. Yuengling. The brewery is located in Pottsville, Pennsylvania and is the oldest operating brewery in the United States. Like Yuengling, Molson Coors has an established commitment to quality and rich history of family brewing excellence, Wendy Yuengling said. Yuengling & Son are now available in Texas as part of a joint venture announced last year with Molson Coors Beverage that would expand the reach of America's oldest brewery to millions more drinkers in 25 states outside its mostly East Coast distribution territory. D.G. If youre looking for a classic beer with a long history, Schlitz is definitely a great choice. It is popular enough in Pennsylvania and the Delaware Valley to be ordered in some bars by simply asking for a lager. Yuengling & Son Inc.)", "Black & Tan (D.G. No, Miller Coors did not buy Yuengling. Molson Coors, with its nationwide brewing network and relationship with retailers, offered the Pennsylvania company a quick and less costly way to do that. Yuengling & Son formed a joint venture that would expand the reach of Americas oldest brewery to millions more drinkers in 25 states outside its mostly East Coast distribution territory. The brewery was . Consumers in the western U.S. "have smuggled Yuengling across state lines in the trunk of their car" to get access to the popular East Coast beer, he said. Yuengling & Son, Inc. and the Molson Coors Beverage Company to increase Yuengling's reach outside beyond its current 22-state East Coast footprint. That is worth celebrating. Yuengling & Son are nowavailable in Texasas part of a joint venture announced last year with Molson Coors Beverage that would expand the reach of Americas oldest brewery to millions more drinkers in 25 states outside its mostly East Coast distribution territory. At the time, Tony Magee, Miller Coors CEO, had said that they had no plans to acquire the company and this has proven to be accurate. [12] Yuengling has been a registered trademark for various merchandise, including beer, since 1995. Yuengling and Molson Coors Form Joint Venture to Expand Geographic Yuenglings recipes, including its flagship brand, Traditional Amber Lager, will be produced at Molson Coors breweries under the supervision of Yuengling brew masters. [9] The company also ran a dairy which produced ice cream and opened dance halls in Philadelphia, Baltimore, and New York City. Although the company's name changed, the bald eagle remained the company's emblem. Yuengling, which celebrated its 191th anniversary this year, is sold in 22 states. [32], Yuengling will transfer at least 51% control of the company in the future to either of his daughters who are currently executives, Jennifer or Wendy; he told them which one privately, but not publicly. Get the free daily newsletter read by industry experts. During the late 19th century, breweries were also opened in Saratoga Springs, New York City, and Trail, British Columbia. Yuengling & Son Inc.)", "Yuengling Celebrates Release of Golden Pilsner", "Yuengling plans Oktoberfest at Bethlehem SteelStacks", "Our Beers: Seasonal (D.G. Yuengling, America's Oldest Brewery, Forms JV With Molson Coors To The two beer companies had entered into a partnership in 2016 which allowed Miller Coors to distribute Yuengling beer across the country. The dairy remained in business until 1985. 1:39 A beloved beer from the East Coast will be expanding west, thanks to a partnership with Molson Coors. Yuengling & Son, Inc., America's Oldest Brewery, and Molson Coors Beverage Company (NYSE: TAP, TSX: TPX) have launched a long-term brewing partnership, which will bring Yuengling's beer to millions more people outside of their East Coast footprint. Yuengling is still owned and operated by a family. are expected to be sold in new markets in the second half of 2021. Its existing 191-year-old company will operate separately from its joint venture with Molson Coors. Sep 16, 2020. [20], Yuengling began distribution in the state of Georgia on October 27, 2008. Enjoy Responsibly. Statements that refer to projections of its future financial performance, its anticipated results, cost savings and trends in Molson Coors' businesses, and other characterizations of future events or circumstances are forward-looking statements. Its an important day for our brewery as we take this large first step in our Westward expansion, Wendy Yuengling, chief administrative officer of D.G. Yuengling & Son has formed a joint venture with Molson Coors D.G. It was founded by immigrant David G. Yuengling in 1829 and family has owned and operated it ever since. Rather, a new entity (Molson Coors stops short of calling it a new company) has been created, with an as-yet-unnamed leader, which will be governed by a six-member board of directors evenly split between Yuengling and Molson Coors family members and executives, with Yuengling holding the chairmanship. D.G. The joint venture between Yuengling and Molson Coors will oversee any new market expansion beyond the 191 year old brewer's existing 22 state footprint plus any future New England expansion. (RTTNews) - American Brewery D.G. In a statement announcing the new joint venture. Yuengling & Son Inc.)", "Yuengling Launches "FLIGHT," The Next Generation Of Light Beer", "mybeerbuzz.com: Yuengling to Prooduce Bock Beer", "Official Yuengling Brewery Blog - America's Oldest Brewery: YUENGLING BOCK BEER", "First Draft: Yuengling may be an old dog, but it's full of new tricks", "Summer Wheat Traditional Weizen Beer (D.G. He made his anti-union beliefs clear, calling for Pennsylvania to be a "right-to-work" state, and praising Republican governor Tom Corbett. Its existing 191-year-old company will operate separately from its joint venture with Molson Coors." 2023 Paste Media Group. 2023 D.G. Historical video profile about the brewery, family history and brewing traditions. Its a huge growth opportunity for Molson Coors,". 2023 D.G. In the early 1990s, demand throughout the Delaware Valley and Pennsylvania, New Jersey, and Delaware outstripped the existing brewery's abilities. The company has a large selection of novelty items such as pint glasses, t-shirts, hats, mugs and even flasks. Generally, the words believe, aims, expect, intend, anticipate, project, will, outlook, desire, and similar expressions identify forward-looking statements, which generally are not historic in nature. Yuengling currently owns three brands of beer. The traditional brews produced by Yuengling have earned several prestigious awards, including the title of Americas Oldest Brewery in 2015 and three consecutive gold medals at the Great American Beer Festival in 2018, 2019, and 2020. Who owns Yuengling brewery now? - Coalition Brewing Outsmart the market with Smart Portfolio analytical tools powered by TipRanks. All Rights Reserved. Yuengling & Son, Inc., America's Oldest Brewery, is family-owned and operated since 1829. However, they were eventually merged with the Pottsville plant. As weve often argued in this situation, well simply make the case that the words possess little remaining value, as the industry has developed too many shades of grey for craft brewer to mean anything. Anheuser Busch and Yuengling Brewery are two different companies. 2023 D.G. The brewery, about two hours northwest of . This new venture will follow the same steady pace and discipline that has brought our family brewery success for all these years, opening one market at a time.. Yes, Schlitz beer still exists today. As a result, Yuengling did not renew a contract with Teamsters Local 830 of Philadelphia in March 2006. Together, Yuengling brewers will work hand-in-hand at Molson Coors' world-class brewing facilities and tap into their expertise in brewing and distribution to make the Yuengling brands more accessible to fans by opening markets the company can't currently reach. Yuenglings iconic beers are beloved by those who live in a state fortunate enough to have their brands and desired by those who are visiting. They also have two light versions of the lager: Yuengling Light Lager and Yuengling Light. Yuengling Announces "Joint Venture" with Molson Coors to Brew and You can find their merchandise on their website and in gift shops across the U. S. In summary, Yuengling owns the brands Yuengling Traditional Lager, Yuengling Light Lager, Yuengling Light, Golden Pilsner, Yuengling Flight, and Strait Music. The joint venture between Yuengling and Molson Coors will oversee any new market expansion beyond the 191 year old brewers existing 22 state footprint plus any future New England expansion. The brewery, about two . Yuengling's flagship beers became available across the state of Texas in August of 2021. Importantly, D.G. [17][18] In response, the trade union began boycotting Yuengling products. Yuengling partners with Molson Coors to send its beers out West The brewery started off selling porter but switched to lager just five years after it opened its doors. In August of 2016, Molson Coors Brewing Company (MCBC) confirmed its purchase of MillerCoors US business, Miller Coors LLC, from its joint venture partner, SABMiller. The best music, movies, TV, books, comedy and more. Yuengling & Son Inc to brew and sell the family-owned company's beers outside of the East Coast,. Owner Dick Yuengling spoke in Harrisburg, Pennsylvania on August 26, 2013. D.G. Yuengling, Molson Coors Launch Long-term Brewing - Nasdaq Yuengling & Son are now available in Texas as part of a joint venture announced last year with Molson Coors Beverage that would expand the reach of Americas oldest brewery to millions more drinkers in 25 states outside its mostly East Coast distribution territory. Yuengling will retain the rights to its brands and trademarks and remain a family-owned business. Yuengling & Son and a sixthgeneration family member,said in an emailed statement. Yuengling beer is produced at three breweries owned by the company. Beers from D.G. The partnership comes at a time when Molson Coors, Yuengling and other brewers are dealing with the fallout from the COVID-19 pandemic and that devastating effect the coronavirus . Her sister, Wendy Yuengling, who serves as the companys chief administrative officer, added that wholesaler relationships in the 22 states where the brand is currently sold would not be affected. [8] His eldest son David Jr. left the Eagle Brewery to establish the James River Steam Brewery along the James River in Richmond, Virginia. We are excited to launch this partnership with the team at Molson Coors. The unique flavor of Vitus has made it a hit with beer drinkers in many countries and it is often considered one of the finest wheat beers in the world. It's a far cry from the recent shift at Molson Coors where the maker of Miller Lite and Blue Moon has promoted itself as a beverage maker rather than simply a brewer of beer. D. G. Yuengling & Son, established in 1829, is the oldest operating brewing company in the United States. It's a far cry from the recent shift at Molson Coors where the maker of Miller Lite and Blue Moon has promoted itself as a beverage maker rather than simply a brewer of beer. Although the family-owned brewery is now the largest American-owned brewery, with total sales of over 3 million barrels in 2020, Yuengling remains dedicated to its roots, producing high-quality traditional beers, lagers, ciders, and spirits for its customers. Craft beers have become ever more popular, with their availability increasing year-over-year across world markets. The partnership is expected to begin by launching in the second half of 2021 and will be governed by a board of directors, consisting evenly of Yuengling and Molson Coors family members and executives. Under terms of the deal, Yuengling beers will be brewed and packaged in select Molson Coors breweries with Yuengling's supervision. the words possess little remaining value. That suggests there is untapped opportunity for Yuengling, the nation's sixth-largest brewery,across nearly half of the country. Important factors that could cause actual results to differ materially from Molson Coors historical experience, and present projections and expectations are disclosed in Molson Coors filings with the Securities and Exchange Commission (SEC). In addition to producing quality beer, Yuengling also strives to create a close-knit community and take part in local efforts when possible. Our new partnership is a huge growth opportunity for Yuengling. The brewery, based in Schuylkill County, will remain family-owned and operated . 2% of the total beer sales in China. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel's Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. The Yuengling family will work closely with the iconic Coors and Molson brewing families, and the Molson Coors Beverage Company, to brew Yuengling products and expand their geographic footprint as an extension of Americas Oldest Brewery.